Homepage Repositioning & Conversion Strategy
Repositioned homepage messaging during 2025 brand refresh, shifting to benefit-led conversion strategy across 3M+ monthly visitors.
Content Strategy, SEO & Ecommerce Content That Works
I help brands turn complex information into clear, customer-focused content that helps people find answers, make decisions, and take action.
My work spans content strategy, SEO, ecommerce, websites, landing pages, product content, blogs, and email.
My experience includes 30+ years in journalism, content, and ecommerce, including 14+ years leading content for Avery's direct-to-consumer business.
SEO & Content Strategy
Launched and scaled an ecommerce content program from scratch, growing to 400+ articles and supporting $2.5M+ in revenue.
Organic traffic increased 50% year over year in the first four years.
The Complete Guide to Food & Beverage Label Design
Designing effective food and beverage labels requires more than attractive graphics. From FDA compliance to material performance and shelf impact, this guide outlines the strategic elements brands must consider to compete and convert.
Customer Spotlight: Rebuilding After Altadena Fires
After losing her candle business in the Altadena fires, this founder rebuilt from the ground up. This customer spotlight blends narrative storytelling with ecommerce strategy, highlighting resilience, product design, and brand rebuilding.
How to Choose the Right Material for Your Custom Pouches
As part of a new product category launch, this article introduces custom pouch materials and outlines key differences in durability, finish, and application to help brands choose the right solution.
How To Print White Ink on Product Labels
This technical how-to guide explains printing limitations, material compatibility, and production considerations for white ink applications, helping readers avoid common pitfalls.
5 Best Product Label Software Programs
This comparison-style article evaluates leading product label software platforms, outlining features, use cases, and functionality to help businesses select the right solution.
Strategic Brand Partnership: CandleScience
Strategic brand partnership feature highlighting CandleScience’s growth and product innovation. Developed to support an ongoing collaboration driving substantial ecommerce revenue through aligned storytelling and product integration.
