30 Years in Journalism, Content & Ecommerce

I help brands turn complex information into clear, customer-focused content that helps people find answers, make decisions, and take action. My work spans content strategy, SEO, ecommerce, websites, landing pages, product content, blogs, and email.

500+ Product Pages Managed

3,000+ Published Articles

220M+Annual Email Sends

If you're looking for strategic, results-driven content that supports growth, let’s talk.

Content Strategy

• Content audits and optimization
• Editorial strategy and content planning

SEO & Search

• SEO content and blog strategy
• Answer Engine Optimization

Ecommerce

• Product and category pages
• Website and landing-page content

Email & Lifecycle

• Email campaigns and customer engagement

Editorial Leadership

• Content development and editorial direction

I'm a senior content strategist and writer with 30+ years of experience spanning journalism, ecommerce, SEO, and content marketing. I bring a journalist's clarity to content strategy, helping brands turn complex ideas into content that ranks, resonates, and converts.

I start with audience and search intent.
I build structure before writing.
I align messaging with revenue goals.
I deliver clean, conversion-focused copy on deadline.