I'm a content strategist and writer with 30+ years of experience spanning journalism, ecommerce, SEO, and content marketing. I specialize in turning complex information into clear, customer-focused content that helps people find answers, make decisions, and take action.

My background in journalism taught me to ask better questions, understand an audience, work with complex information, and communicate clearly under deadline. I spent years in newsrooms including the Los Angeles Times and USA TODAY before bringing those editorial skills into ecommerce and content marketing.

At Avery Products, where I spent more than 14 years, I led content for a large direct-to-consumer ecommerce site, creating website copy, landing pages, product descriptions, blog content, and email campaigns. I managed content for 500+ product pages, built Avery's ecommerce blog from the ground up to more than 400 articles, and developed promotional and lifecycle email campaigns for a program generating more than 220 million annual sends.

Today, I work with Plum Paper, which was acquired by Avery Products, as a freelance content strategist and ecommerce copywriter. I conduct content audits, refresh existing content, develop new content based on customer questions and search intent, and create website and landing-page content designed to improve search visibility and customer engagement.

I care about content that is clear, useful, and built to last. I start with the audience and the purpose, understand how people search and make decisions, and then build content that works across the customer journey.

If you need strategic content that combines strong editorial thinking with SEO, ecommerce, and real-world execution, I'd love to talk.