Black Friday Ecommerce Conversion Campaign
Multi-touch Black Friday campaign including promotional email, landing page messaging, and urgency-driven offer strategy.
Ecommerce Conversion Campaigns
Multi-channel ecommerce conversion campaigns including product pages, email marketing, and paid media.
Led copy development for the original D2C launch in 2014, writing the full website experience from UX messaging through product catalog and campaign copy, supporting growth from $0 to $20M+ in ten years.
Messaging supporting 3M+ monthly web visits and 225M+ annual email sends.
SEO & Content Growth Strategy
Launched and scaled an ecommerce content program from scratch, growing to 400+ articles and supporting $2.5M+ in revenue within four years.
Organic traffic increased 50% year over year in the first four years.
The Complete Guide to Food & Beverage Label Design
Designing effective food and beverage labels requires more than attractive graphics. From FDA compliance to material performance and shelf impact, this guide outlines the strategic elements brands must consider to compete and convert.
Customer Spotlight: Rebuilding After Altadena Fires
After losing her candle business in the Altadena fires, this founder rebuilt from the ground up. This customer spotlight blends narrative storytelling with ecommerce strategy, highlighting resilience, product design, and brand rebuilding.
How to Choose the Right Material for Your Custom Pouches
As part of a new product category launch, this article introduces custom pouch materials and outlines key differences in durability, finish, and application to help brands choose the right solution.
How To Print White Ink on Product Labels
This technical how-to guide explains printing limitations, material compatibility, and production considerations for white ink applications, helping readers avoid common pitfalls.
5 Best Product Label Software Programs
This comparison-style article evaluates leading product label software platforms, outlining features, use cases, and functionality to help businesses select the right solution.
Strategic Brand Partnership: CandleScience
Strategic brand partnership feature highlighting CandleScience’s growth and product innovation. Developed to support an ongoing collaboration driving substantial ecommerce revenue through aligned storytelling and product integration.
