I’m a senior copywriter and content strategist with a journalism background and a track record of turning words into measurable revenue and growth.

I work best with ecommerce brands, growth-focused teams, and agencies that value clarity, scale, and measurable impact.

I spent years in newsrooms, including USA Today and the LA Times, learning to write fast, clean, and accurately under real deadlines. Then I brought that discipline into ecommerce, where clarity and scale drive revenue.

For more than a decade, I’ve owned copy across thousands of SKUs, site pages, product launches, and email programs with hundreds of millions of sends. I specialize in SEO-driven product and UX copy that sounds human, performs consistently, and holds up long after launch. I think in ecosystems, not individual blog posts.

I care about words, outcomes, and getting it right the first time. I’m not precious about process, allergic to jargon, or impressed by trends.

If you need strategic, reliable copy that performs under pressure and at scale, I’d love to talk.