Copywriter & Content Strategist

20+ Years in Editorial & Brand Leadership

I create clear, results-driven content that informs, ranks, and converts, from e-commerce websites and blogs to email campaigns and white papers.

500+ Product Pages Written

$2.5M+ Revenue Supported

Led Multi-Writer Editorial Teams

Developed conversion-focused ecommerce and SEO content supporting $2.5M+ in revenue across 500+ product pages.

Challenge

Avery’s ecommerce catalog included hundreds of SKUs across multiple categories. Content needed to scale while remaining consistent, conversion-focused, and optimized for search. At the same time, ongoing blog and campaign messaging had to support traffic growth and customer education.

I approached the project with both an editorial and conversion lens:

• Built structured product page templates to ensure consistency at scale

• Balanced SEO requirements with clear, benefit-driven messaging

• Developed blog content that supported product education and discovery

• Collaborated with marketing, ecommerce, and product teams

• Wrote and edited 500+ product detail pages

• Developed educational blog articles tied to ecommerce categories

• Supported campaign messaging and promotional launches

• Managed and mentored multi-writer editorial contributors

• Maintained brand voice across high-volume content production

• Contributed to content strategy supporting $2.5M+ in revenue
• Built and optimized 500+ product pages
• Increased organic visibility across key ecommerce categories
• Developed scalable content frameworks used across multiple product lines
• Supported product launches with SEO-driven blog and landing page content

If you're looking for strategic, results-driven content that supports growth, let’s talk.

Ecommerce & Product

• Product and category pages

• Ecommerce website copy

Growth & SEO

• SEO-driven blogs and pillar content

• Case studies and customer stories

Lifecycle & Retention

• Email campaigns and nurture sequences

Strategy & Leadership

• Editorial leadership and content strategy

I’m a senior copywriter and content strategist with 20+ years in editorial leadership and brand storytelling. I bring a journalist’s clarity to marketing content, helping brands turn complex ideas into messaging that ranks, resonates, and converts.

I start with audience and search intent.
I build structure before writing.
I align messaging with revenue goals.
I deliver clean, conversion-focused copy on deadline.