20+ Years in Editorial & Brand Leadership

I write conversion-focused ecommerce copy that turns product pages, landing pages, and email campaigns into revenue-driving assets.

500+ Product Pages Written

Part of D2C launch scaled from $0 to $20M

Led Multi-Writer Editorial Teams

If you're looking for strategic, results-driven content that supports growth, let’s talk.

Ecommerce & Product

• Product and category pages

• Ecommerce website copy

Growth & SEO

• SEO-driven blogs and pillar content

• Case studies and customer stories

Lifecycle & Retention

• Email campaigns and nurture sequences

Strategy & Leadership

• Editorial leadership and content strategy

I’m a senior copywriter and content strategist with 20+ years in editorial leadership and brand storytelling. I bring a journalist’s clarity to marketing content, helping brands turn complex ideas into messaging that ranks, resonates, and converts.

I start with audience and search intent.
I build structure before writing.
I align messaging with revenue goals.
I deliver clean, conversion-focused copy on deadline.